Back in the 1920’s, a clever group of psychologists in Berlin came up with a theory of the mind that attempted to describe how people’s brains organise visual information. Inspired by the works of great philosophers such as Goethe, Kant and Hume, they came up with the Gestalt theory – a set of principles, which…
DetailsThe Power of Simplicity. Little did I know that all those years ago, sitting in my bedroom listening to rock n roll records, that I was learning one of the most important lessons in advertising: The power of simplicity! Is there any greater embodiment of a powerful singular message delivered and received, than the album…
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