Brand Identity

A Day on the Vine is a team of passionate wine lovers dedicated to helping showcase the Yarra Valley’s hidden, boutique wineries. OK29 was there from the beginning to help establish the brand amongst a variety of competitors, strategically placing it as a boutique tour, capitalising on the increased demand for once off and unique wines and experience.

When asked to create the Day on the Vine branding, OK29 developed a friendly and welcoming fluid type based logo to reflect the service one could expect on the tour, as well as managing its complete rollout and production across the entire business.