Brand Identity, Community

Upwey is a township in Melbourne, Australia, 30km east from Melbourne CBD. A hidden gem, Upwey boasts small town living in a beautiful hills setting with affordable housing and great schools.

OK29 had the privilege of designing a logo to unify and connect the township. Drawing upon the setting and family friendly features on offer, the new logo breaks the down Upwey into a series of framed images, a collage of a life in the hills.