Brand Identity, Retail
Australia’s largest equine retailer, Horseland is a readily identified national brand, close to the heart of it’s horse lovers. Working closely with Horseland over the past 5 years, OK29 was responsible for the rollout of a wide range of collateral including point of sale material, press ads, booklets, brochures, pamphlets, posters and of course, catalogues.
Developing theming and styling for each catalogue, OK29 grew to be experts in the field, knowing the mindset of riders inside out. With this knowledge we developed some of the companies best performing copy and advertising campaigns.