Brand Identity

Establishing the business off the back of 20 years nursing experience, Sandy and Carol required a careful brand refresh that positioned their skin rejuvenation clinic in the unique place that a medical grade aesthetic treatment facility can hold.

The new Skin Science branding employs a carefully crafted logotype whose tapering letterforms convey the brand values of elegance and care whilst the brackets hint at a scientific formula. We also developed a pattern to reflect scientific structures and the precise nature of treatments at the clinic, and selected imagery that remained feminine without resorting to cliché.